Ontario Growing and Supporting Cultural Tourism

Published on March 05, 2020

Funding will Strengthen Local Economies and Create Local Jobs


March 4, 2020

TORONTO - Ontario is growing cultural tourism and creating jobs in communities across the province through support for local artists and culture events, benefitting residents and visitors alike.

Today, Lisa MacLeod, Minister of Heritage, Sport, Tourism and Culture Industries, was at Ballet Jörgen Canada to announce that Ontario is providing more than $462,000 to 11 organizations through the latest round of funding from the Ontario Cultural Attractions Fund (OCAF). Grants range from $12,000 to $100,000.

"Ontario's cultural tourism events and attractions provide visitors with unique and unforgettable experiences," said Minister MacLeod. "Our investments through the OCAF program have spectacular cultural and financial benefits that boost our province's financial bottom line, as well as strengthen our unique cultural identity."

The Ontario Cultural Attractions Fund helps cultural organizations develop, promote and present high-quality, high-profile events and exhibitions designed to bring new visitors to communities across Ontario. These events help stimulate local economies, create jobs, help attract tourists and increase revenue. Ballet Jörgen Canada is receiving $55,000 to support their production of Anne of Green Gables - The Ballet taking place in 11 communities across the province.

"Ontario is home to countless talented artists and arts organizations whose works attract audiences from around the world to our great province," said Bengt Jörgen, Artistic Director, Canada's Ballet Jörgen. "Canada's Ballet Jörgen is extremely grateful for the support provided by the Province of Ontario through OCAF, allowing us to share Anne of Green Gables - The Ballet with thousands of Ontarians and visitors to the province."

The Ontario Cultural Attractions Fund program offers an impressive return on the province's investment. The funds are provided in the form of partially repayable loans and repayment of these funds help to support future projects. This means that repayments replenish the fund and allow OCAF to invest in even more projects.

"OCAF is proud to support a wide variety of events, festivals and exhibitions all across Ontario," said John McKeller, Board Chair, Ontario Cultural Attractions Fund. "Every dollar invested in the Fund by the provincial government generates $1.70 towards unique cultural tourism events that provide many benefits to communities, small and large."

Quick Facts

  • Since 2018, the government has provided $6.1 million to 84 organizations through the Ontario Cultural Attractions Fund.
  • Cultural tourism events that receive support through OCAF from the fund range from large art and music festivals to smaller events that celebrate local culture and heritage and have a big impact in Ontario communities.
  • Culture is one of Ontario’s fastest growing sectors, employing more than 280,000 people and contributing over $25 billion annually to Ontario’s economy.

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